• This is what works for me

    About me in a bullet list. This is what works for me…

    • I am a hands-on, learning by doing type of person
    • I love to learn new things
    • I love to solve problems
    • Production- and efficiency junkie - always learn, always optimize
    • Can be very focused (as in barely contactable) in front of a screen
    • Recently realized that reflection is important (writes continuously)
    • Exercise is my main outlet and resort
  • Mini-battles

    Being an entrepreneur is a lot like being a boxer, you can count on getting smashed in the face. It’s part of the sport!

    Entrepreneurship is the same thing, it’s going to be hard blows, just shake it off and get back up again.

    The other day I wrote Don’t let failure stop you. During the journey, you will lose and that’s OK, see it as mini-battles. The most important thing is that you tried them and if it doesn’t go as planned, make sure to learn and pivot, or let them go. Accept the loss and move on.

  • Fear and failure

    I can’t talk enough about failure. How important it is to say yes even if you don’t have the solution ready in your mind. It’s incredibly evolving.

    Failure is the fuel to success. It truly is. And it’s a great teacher too.

    Fear tends to paralyze your actions. You are not alone, everyone fears failure. See this as an opportunity, it minimizes your competition.

    Let your competitors fear failure while you do take action.

    Don’t let failure stop you from taking action.

    Embrace the action habit!

  • Car in space

    I guess nobody missed what Elon Musk and his SpaceX accomplished the past day. Falcon Heavy, world’s most powerful rocket has been launched. The result? A car in space and three rocket boosters returned to earth with success.

    The success is a major step toward cheaper, more frequent spaceflight.

    Car in space

    I’m incredibly impressed. Seeing a car in space is unreal and to watch the two side boosters return to earth simultaneously was mindblowing.

    Watch Falcon Heavy test flight →

    Watch Starman in space →

    The car continues its surreal path around the planet, now on the way to the Asteroid Belt.

  • Meetings

    No one like ineffective meetings and meetings cost money, even the good ones. So before the next meeting, think of the following.

    Come prepared with a few questions - it allows you to take faster and smarter connections.

    Ask questions. People don’t care if you ask questions as long as you listen to the answer. I’ve learned that no boss or someone more experienced than you will think you are stupid because you ask questions as long as you listen to the answer. So ask questions and listen to the answer.

    Be in time - respect each other, of course, this applies to everyone, including managers and decisions makers.

  • The average

    Too many looking for the average. When it comes to analysis, conversion optimization and partly even copywriting, you look at the average.

    As an expert, you need to zoom into the details. Look at the user. Don’t optimize for the average. Don’t summarize.

    Be specific. Give details.

    How do you convert the average visitor?

    You don’t.

    You’re converting the user who will buy your product or service.

  • Sales vs Customer Success

    In the past, there was just sales and support and the line between the two was pretty clear. Although today it is more complex and more technology involved it is surprising that many still work according to the same principle.

    Stop selling features. Start selling benefits.

    As a founder or marketer, you must go beyond selling features.

    Think of how the product works, what value does it provide to the customer?

    Sell just that.

  • Future generation

    One of the last years most popular articles is about the future generation, called iGen, or generation Z. The article compiles data on today’s always connected teens and their screen time.

    You can, among other things, read that psychologically speaking, the iGen is more vulnerable than the Millennials were. Rates of teen depression and suicide have skyrocketed since 2011. But the author, Jean M. Twenge, mentions that it’s necessarily not the screen time that causes unhappiness; it’s possible that unhappy teens spend more time online.

    Worries for the future generation is nothing new.

    We, the older generation, have been worrying for future generations in all years. Thousands of years ago Socrates was worried that the next generation would mess up.

    The article is interesting no matter what position you have in the discussion and will make you think, even if you are not a parent.

    Read Have Smartphones Destroyed a Generation?

  • Team size

    Team and communication are not always easy, especially not team size and it’s communication. A bigger team makes the communication more complex. The overhead of communication between developers, designers and managers in a team can be overwhelming.

    For each person you add to a team, there will be more communication routes, making it all more difficult for your team.

    How many should you be in a team?

    My simple answer to that is; not too many. Some people say three, some draw the line at 15 people in a team.

    Founder and CEO of Amazon, Jeff Bezos has his own two-pizza team rule. My experience says it’s getting complicated above a size of five.

    Lots of people do not solve the problems faster, avoid throwing more people at problems.

  • Back to blogging?

    It’s so hard. I started building a new theme, made a content calendar. I made plans. Three weeks in I still haven’t get started publicly. I became tired of myself and did a rethinking.

    Start small, start now. To start small is much better than start big and therefore later. You don’t have to start perfect.

  • Dreams and execution

    My flight was delayed today which gave me time to spend on old notes. Came over some word that makes sense. Guess it’s a quote but can’t find it elsewhere.

    Dreams don’t pay the bills. Execution does. Either you’re producing or you’re pretending.

    Great words that match with my mentality on how to tackle problems/goals/dreams and move forward.

    Go, start do something.

  • Do what you can't

    The days you get a sneaking feeling that you can’t, you’re too old, too young, it’s too late or someone tells you that you can’t.

    In those moments you can watch this video. I love it, it’s so inspiring.

    It is possible. Start doing things “you can’t”. It is extremely rewarding. You enriches your soul, your life and gain experience that will take you into situations and opportunities you never knew existed.

    A video that gives that extra boost.

  • Who is stopping you

    I have always taken big decisions much based on my gut feeling and personal experience. I’m not much to ask others for advice or tips, which is probably both good and bad.

    If you get an advice, try to evaluate the advice you are given. Not all advice is equally as good or bad for everyone.

    Trust your gut.

    You can do more than you think, you just had to have courage. There is no perfect timing for big or drastic decisions. You just have to take the plunge and decide to do it.

    You can do more than you think and it’s never too late.

    Far too many people go around and think too much about what others will think, or are afraid to be outside the norm of what is normal in their age, in their situation. Says who? Life is too short to do things you don’t enjoy, or do things just because others happens to do the same. You are you. Do what you like doing.

    Take the plunge, do things you don’t dare. It’s refreshing! You will feel more alive than ever. You can! You want to, you dare to.

    Who’s stopping you?

  • No to yourself

    It’s easy to say yes, isn’t it?

    A yes-can-do mentality is something I value highly. You can do more than you think and you can say yes to things and find a solution later. It’s doable.

    I have learned a lot thanks to this approach.

    But be careful and mindful. When you say yes to others, make sure you are not saying no to yourself.

  • Running and headphones

    Since my first year as a runner, I have never used headphones and I recommend trying to run without your ears plugged in. Here’s why.

    You will notice more.

    By focusing on the way you feel in your surroundings, you can better see the sights and hear the sounds of life around you.

    Hear nature, listen to your body, think freely

    You should give it a chance.

  • Personal R&D

    Amazon spends $16.1 billion on research and development.

    With the significant amount of money, Amazon beat out the previous leader, Volkswagen, to become the world’s leading research and development company.

    In the top five in the world, all are tech companies. Led by Amazon, Alphabet (previously known as Google), Intel, Microsoft and Apple.

    This makes me think of personal research and development. To invest in yourself. How important that is.

    Invest in your personal skills and dedicate a certain amount of resources to try new things.

    Spend five minutes of your day and think about what you can improve. What would you invest in your personal skills to enrich your life and open possibilities.

  • Idols

    I rarely watch TV but I’m watching Idols, the reality show and singing competition. The reason why is the following.

    Courage and growth.

    It is amazing to see how people progress. They grow from a little habit in the closet to something big among thousands, sometimes millions of viewers.

    That if something requires courage to fail. And if you dare to fail, you can win.

    Ask Kelly Clarkson.

  • When you are tired, run

    Note to self. Today I have been tired all day, after a long day in town I came home tired, very tired, but had nevertheless decided to go for a run. So I put on my running shoes and went for a run and now, afterward, it feels really good and I am more alert.

    So when you are tired, run. Get out and breathe fresh air. Go for a walk, move your body.

    Run, walk, breathe, get outside. It’s healthy, it will help you be more creative and will help you be more productive. You will have more energy afterward if you run, walk or in some way move your body outdoors. Just do.

  • Just one click

    A quick note on the future of e-commerce.

    This month, September 12, a patent that helped Amazon take over online commerce will expire. Amazon have had their 1-Click patent for 20 years but this year it expires. This will change e-commerce forever.

    Will be really interesting to see what happens with one-click payments online.

    More reading

  • List of lessons


    Some of my learnings during my years as an entrepreneur.

    List of lessons

    • Full freedom, total responsibility – which means that you solve everything you need to do
    • There will be a time without any assignment/cash
    • Deliver more than you promise
    • Find a getaway, you can’t work around the clock, even if it’s “your hobby”
    • It will always be too much or too little work, the perfect balance doesn’t exist
    • Be humble but proud of what you do
    • Learn to estimate your time
    • The perfect opportunity to start is now, not tomorrow
    • Running a company is not glamorous
    • Be the best at what you are passionate about and do what you are passionate about

    Dare, risk, win!

    Photo by Llywelyn Nys on Unsplash.

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