I don’t like to talk about myself but I do like to read about other bloggers so I do this if you are like-minded.

I’m Jonas, 36 years old and lives in Stockholm, Sweden. I’m a hybrid between marketing and tech and a typical learning-by-doing type of person.

My time off business and screens is best spent with family, workouts and friends.

Brief background

I have always been curious, analytical and full of ideas. More action-driven than theoretical and always been interested in technology. In 1995, my family got our first computer and since then I’ve been stuck. Two years later, I built my first website, a website about South Park.

I’m fascinated by the Internet and the potential of the web as a channel and want to help as many people as possible to maximize the benefit of the web as a channel.


My career in the field of Internet and marketing started 2006 when I moved to Stockholm. The first two years I worked as a right-hand man within web for an advertising agency. All things related to the web ended up on my table and I loved it. I created ads, built websites, edited videos and built more sites. Two years later I quit my job to work on my own projects. One of my best decisions ever made.

For nine years now I’ve been busy building companies where the web is a big part of the business.

Outside work

Training and, above all, ice hockey was a big part of my youth. Hockey is a closed chapter, but working out is today an essential outlet for me.